connect with your customers
customer experience solutions
Are you delivering high-value customer experiences? The most inspiring brands have one thing in common: an authentic connection and relatable experience with their customers. How do they do it?
improve your results by knowing your buyers
Who is your buyer(s)? Why do they buy? How do you connect with them? Your customer experience process should answer these questions. Our Customer Experience Solutions help ensure you’re connecting to the right person, at the right time, in the right place.
buying Personas
Validating your key buying personas to clearly understand their pain points, goals, and motivations.
customer journey
Mapping your customer journey to ensure your strategies and tactics align to fully optimize it at each stage.
content assessment
Assessing what content you have – or content that you need – to help inform your content marketing strategy.
content marketing strategy
Bringing it all together with a content marketing strategy – right persona, stage, content, channel, and time.
cross-channel design
Designing a cross-channel experience to engage your buyers with the content that best suits that channel.
data readiness
As in “get ready, get set, go!” Now more than ever, from personalization to privacy, data is a top priority.
SO - WHERE TO START?
Let's have a conversation focused on what you want to achieve, then we'll build a plan to help you succeed.
our customers TRUST us TO HELP THEM PERFORM AT THEIR PEAK
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
Finding the start
Understanding what you’ve got and where you are in your marketing journey is a great starting point and supports Challenge Analysis. We have multiple health checks, maturity models and audits to help you clearly see your current position and where you need to get to.
The journeys within the journey
Quick wins, proof of concept and showing value fast is always front of mind in Peak Performance marketing. We can help you plot and plan your roadmap to deliver timely revenue focused programs that can run concurrently or sequentially depending on their co-dependencies. We always look to negate the ‘if only we’d done, that then’ hindsight issue.
Smoothing the path
Sojourn consultants are experts at communicating the impacts of change across the marketing and sales organizations. We will help you to identify new skills required, train employees, and communicate the roadmap and its value upwards, downwards and sideways.
Understanding the peaks in your performance
What does success really look like? Which campaigns represent peak performance? What about it is repeatable? What made it successful? Through the analysis of dashboards and KPIs we focus on your intent and outcomes, to get a true understanding to drive peak performance programs.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.