stop guessing, start knowing
data readiness solutions
There are more channels, creating more touchpoints, and generating more information about the customer than we have ever had before.
We build trust in your data, making it clean, consistent and complete. We establish clear rules for ownership and governance. Then we make sense of it, turning data into actionable insight that drives better decisions.
data readiness solutions
Your data should always be ready to go – from personalization to privacy – to help build engagement and trust within your audiences. Our Data Readiness Solutions are designed with all this in mind – to help get your data ready, keep your data ready, and get new data ready.
datA analysis & optimization
What data do you have? Is it accurate? What’s needed? Let’s discuss then do what’s needed to get your data ready.
data governance
We help you create a cross-functional team – the structure, people, and processes – to help keep your data ready.
data integration
If it’s not integrated, it’s not ready – we help you plan and build key integrations to most effectively use your data.
privacy & compliance
Are your data practices compliant? We work with you so your data is compliant programmatically and in practice.
data enrichment
Do you have the data you need? We can help you identify and source the data needed to drive the best results.
data experts on demand
Facing a unique data challenge? Need an extra set of hands to fast-track data improvements? We can help!
What does data readiness success look like to you? Share your goals with us and, together, we'll create a Roadmap to achieve them.
our customers TRUST us TO HELP THEM PERFORM AT THEIR PEAK
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
Finding the start
Understanding what you’ve got and where you are in your marketing journey is a great starting point and supports Challenge Analysis. We have multiple health checks, maturity models and audits to help you clearly see your current position and where you need to get to.
The journeys within the journey
Quick wins, proof of concept and showing value fast is always front of mind in Peak Performance marketing. We can help you plot and plan your roadmap to deliver timely revenue focused programs that can run concurrently or sequentially depending on their co-dependencies. We always look to negate the ‘if only we’d done, that then’ hindsight issue.
Smoothing the path
Sojourn consultants are experts at communicating the impacts of change across the marketing and sales organizations. We will help you to identify new skills required, train employees, and communicate the roadmap and its value upwards, downwards and sideways.
Understanding the peaks in your performance
What does success really look like? Which campaigns represent peak performance? What about it is repeatable? What made it successful? Through the analysis of dashboards and KPIs we focus on your intent and outcomes, to get a true understanding to drive peak performance programs.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.