from aspiration to achievement
digital transformation solutions
What digital transformation challenges does your marketing organization face today? Siloed customer data? Disconnected digital channels? Lack of modern marketing skills? Loss of revenue due to a lagging digital customer experience? All of the above? We’ve seen a lot, and know we can help.
Digital Transformation Solutions
Digital transformation, simply put, is a collection of modern tools and processes leveraged to solve business problems and satisfy customers. Beyond the definition is where simple ends, and the work begins… Due to the pandemic, actioning digital transformation has never been more critical. In conversations with our customers, the challenges most often discussed center around these six below – which sounds like you?
martech stack
Identify martech that best solves your business challenges, aligning people and process to optimize results.
customer experience
CX should be front and center in any digital transformation initiative. It’s why we we’re all here – customers.
revenue funnel alignment
Sales, Marketing, and Service must work from the same playbook to keep pipeline and revenue on the rise.
single view of the truth
Define what this means for your team – focus on value impact – then develop/execute a plan to get it done.
cross-collaboration
Crush silos for digital transformation initiatives, as your customers don’t follow legacy department lines.
data readiness
As in “get ready, get set, go!” Now more critical than ever, from privacy to personalization, data is a priority.
Not Sure Where to StarT?
Let's have a conversation focused on what you want to achieve, then we'll build a plan to help you succeed.
our customers TRUST us TO HELP THEM transform
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
Finding the start
Understanding what you’ve got and where you are in your marketing journey is a great starting point and supports Challenge Analysis. We have multiple health checks, maturity models and audits to help you clearly see your current position and where you need to get to.
The journeys within the journey
Quick wins, proof of concept and showing value fast is always front of mind in Peak Performance marketing. We can help you plot and plan your roadmap to deliver timely revenue focused programs that can run concurrently or sequentially depending on their co-dependencies. We always look to negate the ‘if only we’d done, that then’ hindsight issue.
Smoothing the path
Sojourn consultants are experts at communicating the impacts of change across the marketing and sales organizations. We will help you to identify new skills required, train employees, and communicate the roadmap and its value upwards, downwards and sideways.
Understanding the peaks in your performance
What does success really look like? Which campaigns represent peak performance? What about it is repeatable? What made it successful? Through the analysis of dashboards and KPIs we focus on your intent and outcomes, to get a true understanding to drive peak performance programs.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.