now on-demand webinar

empowering marketing operations improves marketing performance

Register to watch our webinar on-demand now!

webinar summary

"It’s not enough to anoint Marketing Operations and watch the results improve. Like any function, there’s enormous variation in maturity and approach, with each step connected to advances in performance and sophistication."

Econsultancy, 2021 Marketing Operations Report Tweet

In this webinar, we look both behind and beyond the survey results brought to life in our 2021 Report. “Behind” answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers. And “beyond” answering the question “Now what?” for organizations looking to improve their MOPS model.

Key Findings:

  • Marketing Operations helps organizations successfully adapt to new conditions
  • Organizations with MOPS outperform their peers in lead generation
  • Marketing Operations optimizes the relationship between marketing and technology.
  • MOPS organizations are getting results from their data.
  • All of marketing is elevated by the Marketing Operations function.

Takeaways?  Expert insights on the key findings above, shared customer successes, and tips on how you can empower your Marketing Operations to improve marketing performance.

Complete the form to the right, then you will receive an email with the webinar details – we look forward to seeing you on September 14!

webinar sponsors
Adobe
Sojourn Solutions
webinar overview

Title: Empowering Marketing Operations Improves Marketing Performance

Duration: One hour

Register for on-demand webinar

proving the point: kpi's from our 2021 marketing operations report

Outperform
market sectors
0 %

Organizations with defined MOPS functions were 53% more likely to have significantly outperformed their sectors in H2 2020 than similar companies without the function.

Measurable results
from data
0 X

Organizations with MOPS are over 2X more likely to strongly agree that their data management processes increase data value and help them achieve measurable results.

Optimize touchpoints throughout funnel
0 %

The heart of how MOPS contributes: 88% of MOPS orgs optimize from touchpoints throughout the funnel, from MQL to closed/won (vs 55% of their peers). 

webinar speakers

Stefan Tornquist

SVP Research and Learning at Econsultancy
Webinar presenter, Stefan Tornquist, manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.

Dan Vawter

Managing Partner at Sojourn Solutions
Dan Vawter was introduced to marketing 15 years ago as a software engineer, and has enjoyed working with marketers ever since. He is dedicated to ensuring his teams' clients are successful in blending their use of marketing teams, process and martech. He's particularly passionate on the topic of marketing attribution.