marketing operations strategy

“We worked with our long-time partner Sojourn Solutions to help us analyze our “opportunities for improvement,” looking to develop a plan focused on driving measurable results aligned to key business outcomes. Sojourn’s Peak Performance Strategic Framework played a critical role in our initiative, laying out where we were in terms of people, processes, and technology, and then mapping a plan for next steps.”

"We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter, including outlining processes for developing marketing campaigns, lead generation, and lead scoring across the organization. Our latest joint initiative, the automated email renewal solution, was a massive success – to the point that my CFO asked us to roll it out across our organization."

"Sojourn is a very knowledgeable partner that guided us through our Eloqua-SFDC integration. With their support, we cleaned up data in both systems, established 3 lead scoring models, and developed best practices to maintain a smooth integration. Lisa remains as our primary contact assisting with questions, troubleshooting, and changes on a regular basis. Woj and Adam also continue to wow us with their coding capabilities for complex landing pages, forms, and reports."

"Progress Software, leverages Allocadia’s MPM platform to align marketing to corporate objectives, while relying on Sojourn Solutions to design and optimize high-performing system integrations and campaigns. “Bringing this all together gives Progress true marketing ROI,” said Jenn Ortiz, Director of Marketing Operations at Progress. “Additionally, Sojourn Solutions has been a key partner in our marketing operations strategy and execution.”

"Sojourn helped us strategize, build and launch a rather complex campaign series that’s resulted in significant pipeline impact and revenue results, plus a 2017 Markie Finalist Award. Their expertise in Eloqua accelerated our launch timeline, getting our messaging into market quickly and efficiently, generating ROI within 2 months."

"Our challenge was accessing all Eloqua data tables for export to our data warehouse to conduct analysis and reporting – not just Contact, Account and Campaign tables, but ALL activity data. Sojourn helped us setup and launch Data Assistant for our Eloqua Production and Sandbox orgs, in support of our live programs and regression testing. It’s worked very well and Sojourn has been a great partner."

"Since 2008, Sojourn has been our go-to marketing operations strategy and support team. They most recently helped us successfully move to Marketo from Eloqua which involved many integrations and complex use cases that required solutioning. We couldn’t have done it without them."

"We needed a custom web tracking solution that would allow us to go beyond simply capturing the last URL parameters in a visitor’s session before form submit. We needed to track and capture the original query string parameters through an Eloqua form submit, regardless of site navigation or even session. Damian (at Sojourn Solutions) developed exactly what we needed and supported us in launching it as well. We very much appreciate his expertise!"

"We couldn’t be more pleased with the results of our lead management tune-up. Sue (at Sojourn Solutions) addressed our most critical issues – not only did we increase monthly lead volume by 200 leads per month, we also decreased overall integration errors by more than half! We’re now much more confident in our lead management funnel and our overall marketing influence on revenue."

"I’ve had the pleasure to work with Sojourn for years. They’re an essential part of my team and a trusted partner and advisor. Every Sojourn employee I’ve worked with is immensely knowledgeable, extremely competent, very helpful and really friendly. I couldn’t do without them! I would highly recommend working with Sojourn. In my opinion, they are the leaders (by far) in Marketing Automation services."