marketing technology consulting

martech stack audit

A martech stack audit is an assessment of your digital marketing technology and how it contributes to your organization and revenue goals.

Let us help identify your tools, how they work (or don’t work) together, and where you may need to update your stack based on your use cases.

customer engagements

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Common Martech Stack Challenges - Sojourn Solutions - Image by vectorjuice on Freepik

common challenges

  • Is your martech stack aligned to your customer journey?
  • Do you have the right martech to support your marketing use cases?
  • Does your martech have the ability to integrate to existing and new tech?
  • Are your license costs too high?
  • Is your martech scalable to meet your needs as you grow?
  • Do you have the right people and enablement in place? 

Key Benefits

  • Cost Savings: By leveraging our service, customers can reduce their technology spend by an average of 20% within 12 months. 
  • Centralized Oversight: We understand the importance of centralized oversight and management of the marketing technology stack. 
  • Streamlined Integration: We map your products and integrations to customer journeys, ensuring a seamless flow of data and functionality across your marketing ecosystem. 
  • Performance Assessment: We assess technology performance and identify critical gaps that may be hindering your marketing efforts. 
  • Skill Alignment: We address this challenge by aligning your team’s technology proficiency with your overall technology strategy. 
  • Contract and Vendor Management: We capture and document all the information about the contracts and vendors within your stack.
  • Governance and Compliance: We help you establish robust governance protocols and ensure that your martech stack adheres to best practices.
  • Understanding your Ecosystem: We provide you with a single source of truth, a repository of detailed information on your martech stack. 
Our Approach - Martech Stack Audits - Sojourn Solutions

Our Approach

  • Bundled Service and Tech: We provide the consulting services and technology to complete your project with you with minimal impact on your current workload.
  • Typical Timeline: A typical project takes about three months to complete, including a set of recommendations and technology roadmap.
  • One Year Realignment: After one year, we check to any changes to your marketing goals and strategy, assess your progress, and update your roadmap.

let's get started

To learn more about our Martech Stack Audit service – and what it can do for your organization – contact us or email us directly to speak to one of our team.