accelerate abm success
account-based marketing solutions
Our ABM solutions leverage the same knowledge and expertise we’ve fine-tuned from years of experience in developing and deploying successful demand generation programs for our B2B customers.
Account-based Marketing Solutions
ABM is not just marketing – it’s marketing and sales teams working together to identify high-potential accounts and target them with tactics designed to convert them into customers. It’s also not a one-size-fits-all approach. Our consultants work with you to align your strategy and planning, build and manage your program and measure your results.
strategy & planning
What outcomes are you trying to achieve? We help you validate and align your plan to see results.
identify target accounts
We help you identify your target accounts, those with a high propensity to fill your pipeline.
Quality data may be the most over-looked component of ABM – we help acquire or append the data you need.
We help map out your content to deliver the right content to the right person(s) at the right time to engage them.
Do you have the right martech to support ABM, or do you need to a new platform? We help research and recommend.
reporting & analytics
We help you to achieve the ROI potential of ABM by helping to measure your results and optimize your programs.
WHAT DOES abm SUCCESS LOOK LIKE TO YOU? SHARE YOUR GOALS WITH US AND, TOGETHER, WE'LL CREATE A ROADMAP TO ACHIEVE THEM.
our customers TRUST us TO HELP THEM PERFORM AT THEIR PEAK
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.