Help prove the value of marketing

Marketing ROI solutions

Linking marketing ROI directly from spend to sale is hard. The link looks more like a web of touchpoints than a straight line.

To secure the needed budget to keep that web capturing and nurturing prospects, you need to prove value. But how?

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marketing roi solutions

As marketing becomes an increasingly technical discipline, it’s critical for marketers to analyze and report on campaign attribution, performance and impact. We offer solutions customized to your business needs, enabling you to demonstrate measurable impact to your organization’s bottom line.

Too many organizations see marketing as a cost of doing business, rather than an investment in success. Expense centers fight for budget … while investments create value. For marketing, the top investments that produce return should be the strategies you focus on.

MARKETING DASHBOARDS

We’ll help you create dashboards that provide vital diagnostic and marketing metrics for tracking and reporting.

PERFORMANCE REPORTS

Make informed decisions to improve how your emails drive customer behavior with our campaign performance reports. 

ASSESSMENT & ANALYSIS

You need to know what’s working and what’s not. We help you turn insight into action to prove value and impact. 

what does marketing roi success look like to you? Share your goals with us and, together, we'll create a Roadmap to achieve them.

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our customers TRUST us TO HELP THEM PERFORM AT THEIR PEAK

Read Our Customer stories
“We worked with our long-time partner Sojourn Solutions to help us analyze our “opportunities for improvement,” looking to develop a plan focused on driving measurable results aligned to key business outcomes. Sojourn’s Peak Performance Strategic Framework played a critical role in our initiative, laying out where we were in terms of people, processes, and technology, and then mapping a plan for next steps.”
Paul Stevenson
Paul StevensonHead of Marketing Operations, O2
"We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter, including outlining processes for developing marketing campaigns, lead generation, and lead scoring across the organization. Our latest joint initiative, the automated email renewal solution, was a massive success – to the point that my CFO asked us to roll it out across our organization."
Chad Lloyd
Chad LloydNaylor Association Solutions
"Sojourn is a very knowledgeable partner that guided us through our Eloqua-SFDC integration. With their support, we cleaned up data in both systems, established 3 lead scoring models, and developed best practices to maintain a smooth integration. Lisa remains as our primary contact assisting with questions, troubleshooting, and changes on a regular basis. Woj and Adam also continue to wow us with their coding capabilities for complex landing pages, forms, and reports."
Carly Byron
Carly ByronConifer Health Solutions
"Progress Software, leverages Allocadia’s MPM platform to align marketing to corporate objectives, while relying on Sojourn Solutions to design and optimize high-performing system integrations and campaigns. “Bringing this all together gives Progress true marketing ROI,” said Jenn Ortiz, Director of Marketing Operations at Progress. “Additionally, Sojourn Solutions has been a key partner in our marketing operations strategy and execution.”
Jenn Ortiz
Jenn OrtizProgress
"Sojourn helped us strategize, build and launch a rather complex campaign series that’s resulted in significant pipeline impact and revenue results, plus a 2017 Markie Finalist Award. Their expertise in Eloqua accelerated our launch timeline, getting our messaging into market quickly and efficiently, generating ROI within 2 months."
Marilyn Cox
Marilyn CoxSecond City
"Our challenge was accessing all Eloqua data tables for export to our data warehouse to conduct analysis and reporting – not just Contact, Account and Campaign tables, but ALL activity data. Sojourn helped us setup and launch Data Assistant for our Eloqua Production and Sandbox orgs, in support of our live programs and regression testing. It’s worked very well and Sojourn has been a great partner."
Digby Knight
Digby KnightSophos
"Since 2008, Sojourn has been our go-to marketing operations strategy and support team. They most recently helped us successfully move to Marketo from Eloqua which involved many integrations and complex use cases that required solutioning. We couldn’t have done it without them."
Melissa Thames
Melissa ThamesS&P Global Platts
"We needed a custom web tracking solution that would allow us to go beyond simply capturing the last URL parameters in a visitor’s session before form submit. We needed to track and capture the original query string parameters through an Eloqua form submit, regardless of site navigation or even session. Damian (at Sojourn Solutions) developed exactly what we needed and supported us in launching it as well. We very much appreciate his expertise!"
Treehouse
TreehouseMarketing Consultant
"We couldn’t be more pleased with the results of our lead management tune-up. Sue (at Sojourn Solutions) addressed our most critical issues – not only did we increase monthly lead volume by 200 leads per month, we also decreased overall integration errors by more than half! We’re now much more confident in our lead management funnel and our overall marketing influence on revenue."
Brian Reams
Brian ReamsNuance
"I’ve had the pleasure to work with Sojourn for years. They’re an essential part of my team and a trusted partner and advisor. Every Sojourn employee I’ve worked with is immensely knowledgeable, extremely competent, very helpful and really friendly. I couldn’t do without them! I would highly recommend working with Sojourn. In my opinion, they are the leaders (by far) in Marketing Automation services."
Mike Cozens
Mike CozensVodafone
a proven approach

Sojourn's Empowered Performance Methodology

Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results. 

HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?​

We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.

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