Help prove the value of marketing
Marketing ROI solutions
Linking marketing ROI directly from spend to sale is hard. The link looks more like a web of touchpoints than a straight line.
To secure the needed budget to keep that web capturing and nurturing prospects, you need to prove value. But how?
marketing roi solutions
As marketing becomes an increasingly technical discipline, it’s critical for marketers to analyze and report on campaign attribution, performance and impact. We offer solutions customized to your business needs, enabling you to demonstrate measurable impact to your organization’s bottom line.
Too many organizations see marketing as a cost of doing business, rather than an investment in success. Expense centers fight for budget … while investments create value. For marketing, the top investments that produce return should be the strategies you focus on.
MARKETING DASHBOARDS
We’ll help you create dashboards that provide vital diagnostic and marketing metrics for tracking and reporting.
PERFORMANCE REPORTS
Make informed decisions to improve how your emails drive customer behavior with our campaign performance reports.
ASSESSMENT & ANALYSIS
You need to know what’s working and what’s not. We help you turn insight into action to prove value and impact.
what does marketing roi success look like to you? Share your goals with us and, together, we'll create a Roadmap to achieve them.
our customers TRUST us TO HELP THEM PERFORM AT THEIR PEAK
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
Finding the start
Understanding what you’ve got and where you are in your marketing journey is a great starting point and supports Challenge Analysis. We have multiple health checks, maturity models and audits to help you clearly see your current position and where you need to get to.
The journeys within the journey
Quick wins, proof of concept and showing value fast is always front of mind in Peak Performance marketing. We can help you plot and plan your roadmap to deliver timely revenue focused programs that can run concurrently or sequentially depending on their co-dependencies. We always look to negate the ‘if only we’d done, that then’ hindsight issue.
Smoothing the path
Sojourn consultants are experts at communicating the impacts of change across the marketing and sales organizations. We will help you to identify new skills required, train employees, and communicate the roadmap and its value upwards, downwards and sideways.
Understanding the peaks in your performance
What does success really look like? Which campaigns represent peak performance? What about it is repeatable? What made it successful? Through the analysis of dashboards and KPIs we focus on your intent and outcomes, to get a true understanding to drive peak performance programs.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.