helping marketers drive what matters most - results
What separates top performing B2B organizations from the rest? We believe the answer is Marketing Operations – an optimized, mature function proving marketing’s impact on pipeline and revenue. Our business is built on this belief, while helping marketers drive what matters most – results.
o2 sees long-term success
“We work with our long-time partner Sojourn Solutions to help us analyze our “opportunities for improvement,” looking to develop a plan focused on driving measurable results aligned to key business outcomes. Sojourn’s Peak Performance Marketing Framework plays a critical role in our initiative, laying out where we are in terms of people, processes, and technology, and then mapping a plan for next steps.”
Paul Stevenson, Head of Marketing Operations, O2
our customers TRUST us TO HELP THEM drive what matters most
FIS Loyalty Solutions' TEAM SAVEs 3000 HOURS
“Every hour that we spend doing operational work is an hour that’s not spent analyzing data, finding new ideas, and coming up with creative new campaigns,” says Comey. “I cannot emphasize enough how much Sojourn has helped make our operations more efficient, so that we’re actually maximizing what we’re getting out of Eloqua.” FIS has allocated a lot of resources into its use of Eloqua — between the platform itself, the team hours, the vendors — “and we’ve got to ensure that we’re maximizing every dollar we spend,” says Comey. “Sojourn is helping us do exactly that.”
Mike Comey, Head of Adoption Marketing for Loyalty Solutions, FIS
designed to drive results
The complexity of B2B marketing in a landscape of over eight thousand technology options is real. It means that the choices you make need to work together and deliver results. We are guides, problem solvers, and educators. Our blend of B2B solutions is built on the experiences we have working ‘in your shoes.’ Our technical experts can identify and integrate platforms to support your needs.
a proven approach
Sojourn's Empowered Performance Methodology
Our methodology translates your vision into performance with the right foundation and maturity-driven roadmap for success. The infinity framework below is one of several key strategic assets that helps us to help you, staying on track to drive what matters most – results.
What’s the real need?
Sometimes the marketing problem you think you have is not the primary challenge. We help you to assess your needs critically, consider the co-dependencies and help you define your project. Getting set up for marketing success from the outset is in everyone’s interest.
Marketing Technology Platform Expertise
As a partner within the Marketing Nation, we help you by developing proven, data-driven solutions to help you connect with your customers.
Ready to connect the dots between marketing campaign spend and closed-won revenue? Our Bizible consultants can help!
Our Eloqua consultants lead the way in marketing automation and deliver measurable ROI for our customers.
Our DataFox consultants help get you up and running quickly to see value from your investment.
We partner with the best to help deliver actionable insights about your audience’s digital behavior.
Our Pardot consultants can help to create meaningful connections, generate more pipeline, and empower sales to close more deals
Our expert Tableau consultants will help you by creating dashboards that provide actionable insights and drive your business forward.
HOW DOES OUR MARKETING OPERATIONS ASSESSMENT EMPOWER YOUR PERFORMANCE?
We invest the time to conduct your complimentary assessment live, so we can best align our approach to your business - this equals the best results.